Run for the Cure’s Social Media Connection

CIBC’s Run for the Cure is one of the Canadian Breast Cancer Foundation’s biggest fundraising initiatives. To compliment their advertising and marketing efforts, the organization has also created a site called which focuses on the ways you can get involved online and off.

Included on the website:

  • Facebook app called Wig Out, that allows you to upload your own photos from Facebook and plant a digital pink wig on your head, so you can share with your online friends
  • Twitter backgrounds, that show you are supporting the cause
  • 10% off digital music downloads
  • WigTube, with links to CBCF’s YouTube videos
  • The World’s Largest Handholding Chain, where you can search for family and friends to hold onto or join as an individual

If you are running, I will see you there on October 3, 2o1o!


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