CIBC’s Run for the Cure is one of the Canadian Breast Cancer Foundation’s biggest fundraising initiatives. To compliment their advertising and marketing efforts, the organization has also created a site called areyourunning.ca which focuses on the ways you can get involved online and off.
Included on the website:
- Facebook app called Wig Out, that allows you to upload your own photos from Facebook and plant a digital pink wig on your head, so you can share with your online friends
- Twitter backgrounds, that show you are supporting the cause
- 10% off digital music downloads
- WigTube, with links to CBCF’s YouTube videos
- The World’s Largest Handholding Chain, where you can search for family and friends to hold onto or join as an individual
If you are running, I will see you there on October 3, 2o1o!