I’m excited to be participating at this year’s Digital Media Summit. The two day social media and interactive marketing conference, features everything from cross platform monetization to social media ROI and content branding.
Cindy Gallop, an advertising and brand consultant I saw speak at Mashable Connect 2012 will be speaking. I thoroughly enjoyed watching her present. She was easily one of the most entertaining and engaging speakers at Mashable Connect and I know she will bring her spark back to DMS.
I’ll be participating on the panel Going Social Live: Real-Time Marketing and Engagement Through Social Media from 11:40AM – 12:30PM on March 20. If you’re attending the conference, come say hello!
I’ve read many books on marketing, business and social media in the last few years but rarely do I stumble upon a gem. I find there are a lot of books out there that repeat the same rhetoric without offering concrete examples to draw upon.
Author Amy Jo Martin is an entrepreneur who established herself as a social media expert early in the game, literally because she worked as the Director of Digital Media and Research at the Phoenix Suns before starting out on her own with her company Digital Royalty.
I enjoy how candid she was about pushing the boundaries at her position with the Phoenix Suns, so she could advance the team’s online presence. Even after getting her hand slapped on a few occassions for stepping out the lines, she didn’t apologize for trying new things like inviting the fans to a TweetUp before the game, which was somewhat new at the time or setting up Shaq’s Twitter account which was against company policy.
In her experience working with Dwayne “The Rock” Johnson, she talks about having a content ‘Value Balance’ on Twitter. She describes telling him to categorize his tweets into different types of content like: Education, Entertainment, Inspiration, Exclusive, Information, and Reciprocation. This is something I’ve actually adopted through my work for TIFF in describing how we can offer different types of content for different audiences.
Although this book refers to a lot of examples using social media, anyone who wants great examples on how to lead instead of follow would enjoy this book.
Next weekend I will make my way to Walt Disney World once again to attend my second Mashable Connect conference.
The intimate conference that brings the Mashable community together with the brightest minds in social and digital media is back for the 2012 edition with this year’s theme: Future of Digital.
What I love about this conference are the number of opportunities that allow attendees to connect with each other. From the opening night networking event to the activities inside the Disney parks and seated meals, Mashable Connect lives up to its name of bringing the community together to share, inspire and connect with one another offline.
Some of the speakers include: Burt Herman, Co-founder, Storify; Joe Fernandez, Founder & CEO, Klout; Lawrence Lessig, Roy L. Furman Professor of Law at Harvard Law School, Director of the Edmond J. Safra Center for Ethics; Hilary Mason, Chief Scientist, Bit.ly and June Cohen, Executive Producer, TED Media.
Here’s my favourite session from last year that features Craig Engler of Syfy Digital speaking on community engagement.
When trying to research why my generation uses Facebook and Twitter to communicate, I came across a very interesting video for the book Socialnomics by Erik Qualman that may explain and convince the most doubtful of people who still belive social media is a fad.
Of all the networking, listening to panelists, tech experts and their predictions for the future of web 2.0 I found the other attendees, or should I say participants and the stories they had to tell the most interesting part of the Mesh experience.
Everyone I met was able to contribute to the conversation of social media in their own unique way. I met C.E.O.s of start-ups, bloggers, wiki consultants and creators of web videos. Although there were a variety of participants at this conference, everyone was there because of their passion for the web and all the many wonderful applications it has.
Mesh is a two-day conference for anyone and everyone who is interested in social media and the impact it has on business and society.
This was my first time at Mesh, but it definitly left a good impression on me. During the two days, I was able to hear the inspiring story of Ethan Kaplan and how he was able to refocus the way Warner Bros. Records used technology on their website. David Usher and Kieran Roy of Arts and Crafts gave great insight into the future of the music industry while Katie Delahaye Paine and Sylvain Perron created a discussion around the measurement of social media.
The sessions aside, the conference was very well attended, again it was sold out and attracted people from around Ontario and North America.
I will definitly be there again next year…can’t wait!
I’m excited to be participating at this year’s Digital Media Summit. The two day social media and interactive marketing conference, features everything from cross platform monetization to social media ROI and content branding.
